Watching the Super Bowl or Watching their Ads?

Once a year millions of people wait once a year for the largest sporting event of the year in the US, the Super Bowl. It is considered one of the three most watched TV broadcasts in the US and known as one of the largest television events Sporting Charts. During this beloved event marketers work hard; developing ads that are distinct and more enjoyable than the everyday ads viewers usually turn away from. Some people anxiously wait for the game to come around as they do for the commercials. As time goes by, expectations for ads escalate, becoming  more personal to viewers and have become a display for the American culture. As a result, companies developing ads for the Super Bowl go above and beyond making sure their messages stand out. 

Advertisement for the Super Bowl have become a representation of the American culture, and as a result have been taken more seriously, maybe a little too seriously.  There are such high expectations for the commercials, since the Super Bowl is "a cultural event that is distinctly American" says  Fox News, so are the commercials that are aired during it. I personally do not keep track with the Super Bowl nor the commercials but I do see the impact is has on the people. The Super Bowl is considered an All-American event, but is it a precise representation of America? Sports are big for the majority of the people but not for everyone. America represents an accumulated of cultures and backgrounds I find it unnecessary  that people can take the commercials so seriously when the commercials are not "American" enough. What is American? There are so many representations and interpretations of American.The Cocoa Cola commercial, http://www.youtube.com/watch?v=443Vy3I0gJs had many viewers with negative reactions and commentary to it. “WTF?” asked one post on Twitter. “@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS." I think it's almost offensive that OTHER people are offended by the commercial and think so negatively about it. Time Entertainment had a great point that I agree with about the various languages used in the commercials. The blogger had said, "we come to America, in other words, and we become American–but we don’t erase everything else that we were before", we don’t forget our cultures and languages as if they never existed. Bringing them out makes this country better and strong, it’s strong because it can absorb the peoples of the rest of the world without erasing their cultures. I think it was ridiculous have this type of commercial could be taken so seriously, I did not see anything wrong about multiple languages and appreciated their inclusion of various cultures. 

I believe that the companies should focus on these commercials to portray their brand and image since millions of viewers are watching it. These commercials should be effective with memorable footage that excites the viewers. To a blogger on Entertainment Weekly, the Super Bowl commercials mean everything. Whenever asked whether or not they mattered he responded “Do Super Bowl commercials really matter? Yes. Shut up".  His belief was that the commercials represent an attempt by major companies to reach out to the most amount of people because they are watched more than anything else is watched and are "embedded with some deeper notions about Where We’re At Now". He goes on with "this is not a process you can stop, nor should you want to, Super Bowl commercials are our last best chance at a common societal language, the monoculture’s last gasp." Even saying so, I still do not believe commercials should be taken too seriously. Yes they are seen by millions of people, that is why they should be memorable and entertaining. When I watch commercials I either like it or not. I don't think too much of it and the brand. For me, if the commercial is entertaining enough I'll remember it and if the product is something that applies to me and my needs I'll consider purchasing it. But if not, I'll simply forget the commercial and think nothing else. 

Maybe I think different than most, but I think commercials have to have a certain balance

of entertainment and getting to the point of the product. In some commercials that are very entertaining I will remember what goes on during the clip but will forget all about what the product was. During Budweiser "Puppy Love" commercial I loved the feel of the commercial, there's a sense of kindness and friendship between the puppy and horse. The company did a good job relating the feel of the brand with the story, but at the same time I didn't associate that story to be with a beer commercial. The Budweiser beer was not shown until the very end and was only shown for a brief moment. I think this would be an example of a commercial where I would remember the story but not the product. 

Overall the commercials during the Super Bowl have an impact on the brands that are displaying during it. Millions of people wait for these commercials because they know they will be bigger, better and more entertaining than the ordinary ones. Even though I personally do not take these commercials seriously I know for the vast majority they do, these are the commercials they have been waiting for.