Do You Got Insurance? Campaign

The “Got Insurance?” campaign aimed to encourage young adults to sign up for health insurance coverage through Obamacare, and for multiple reasons . This ad campaign was a collaboration between Colorado Consumer Health Initiative and Progress Now Colorado Education organizations, Colorado nonprofits, to make a spin off the famous “got milk” ad campaign as a way to promote Obamacare.

This campaign created questioned intentions about Obamacare and whether or not it was supported by the government. Instead this was promoted via social media to create awareness and traffic. Even though the intentions were to bring traffic, I feel that it was more damaging rather than helpful. It drives negative attentions using offensive and misleading communications. I understand how they were taking a humorous approach to it but the imagery is offensive. Business Insider supports this in that they don’t care whether the campaign creates positive or negative reactions, as long as people are noticing it and creating traffic. 

According to Business Insider the three main target groups are young adults, women, and minority groups. It appears that they believe this is a naïve target market, they’re young and poor and trying to convince the images in the ad are normal and that healthcare is needed at their age. Some of these images focuses on college students, in their 20-30s, this is the age range where people are typically healthy. Snopes says the representatives of the campaign felt that the ads images focus on women to help them connect with their new health insurance options. It’s true that some of these scenarious seem relatable but their use of visuals is  somewhat distracting from the real purpose of the healthcare. Consumer Health Initiative and Progress Now Colorado Education has done some image-destroying activities for ObamaCare, using offensive communication and misleading communications. ObamaCare purpose was to create opportunities for people to obtain affordable healthcare for more serious situations, not to misuse healthcare for silly reasons.  

When I saw these images, I felt that they were projecting these scenarios to be part of the norm and that it’s okay to do all of these things.It was if the campaign was promoting this type of behavior, it was okay because  Obamacare will pay for everything regardless of the reasons. This campaign doesn't do Obamacare any justice, the intention of the healthcare do not seem sincere here, instead it's displayed in a humorous and tacky manner. 

It’s interesting because some of visuals are more serious and  more realistic and others are just plain ridiculous. For example, I think Mamacare is a more typical concern situation that cames up,“When my baby  is sick, my first question is what’s my doctor’s number, not can I afford a doctor”.  Whether or not calling the doctor has always been a concern for those who are not insured. But then right next to it is “Let’s Get Physical” "OMG, he’s hot! Let’s hope he’s as easy to get as this birth control” and “Get Your Shots” 

Seriously?  think they should of drawn the line with this image here about birth control, its almost as if they are promoting this type of behavior. Like its okay to do these types of things because having Obamacare will take care of all of this for you. Overall the use of different images left me confused and flabbergasted, I don't know who to react because some of these images are relatable. Having healthcare for some of the reason displayed such as getting pregnant, and having your kids hurt are more practical reasons than getting birth control and getting a hot guy and being able to afford alcohol.