Anchorman 2: The Legend Continues, comes out with a Boom

Anchorman 2: The Legend Continues, who has not heard of the movie? Whether people have seen the first sequel or not, its’ release spread fast; bringing excitement to those who are huge fans. Even though I've only watched part of the first sequel years ago, regardless a fan or not, I remember hearing about the release constantly the instant it come out. Word of mouth had spread fast and people were posting on Facebook, while commercials were all over the TV. The film really advocates itself for being a great comedy film. Even if people have not seen Anchorman, social media brought awareness, making the film return back with a big boom.

From what I can see, Anchorman is memorable, endlessly quotable and just plain hilarious. Social media had made that clear. Clips from the movie demonstrates how ridiculous the film is; bringing in the “don’t go there” type of situations and scenes. Since I have not seen the sequel, I decided to look up trailers and clips getting a better grasp of what all the rumor and word was all about. Every clip and trailer I watched showed humor being stretched, with scenarios that probably would not happen in real life. Despite that, it was the type of humor that draws viewers in and keeps them hooked. Some of these hilarious clips can be seen in one of its trailer; Funny Moments.

According to a High Score Reviews, Anchorman achieved practically everything a comedy file should set out to achieve. Social media has really escalated the criteria for the film by entitling it as a great comedy. The trailers and clips had helped that by highlighted every funny scene; drawing out the awkward and ever-increasing the humor. 

The humor was really brought out by the one-of-a-kind characters. Producers have developed these characters exceptionally well and have used social media to display that. Anyone can see that these newsmen are ridiculous. The images below proves this and yet, this is what makes them oh so engaging. Each person has a unique character that is emphasized which is why I think viewers really enjoyed the movie, creating a connection with at least one of the characters that appeal to them. I think the big fans of the movie feel a bond and connection with a character. 

At the same time, I think another factor that has drawn viewers in is the focus on Will Ferrel.  He is one funny man. Some of the first images that pop while searching the film, beside group images, are of Will Ferrel in his funny and ridiculous poses.  According to What is Will Ferrel's Funniest Movie? the blogger felt he himself and other Will Ferrel Fans had not seen a funny Will Ferrel film that had come close to matching the original Anchorman back in 2004. As the blogger referred to Anchorman 2, he said, “We might just have a new funniest Will Ferrel movie of all time”. I think the crew in charge of promoting and launching the movie focused on just this to do so. Since the first was such a hit with Will Ferrel starring in it, his character was used to their advantage to publicize Anchorman 2.

In addition to escalating the launch of the film, is its timing. I think timing was done strategically well.  Since the first movie way back in 2004, it was time for the long awaited fans to watch this movie, 7 years after the first. The article from Entertainment Weekly catches the excitement of the launch. They tie in together Christmas and the launch referring to it as an early Christmas present for the obsessive fans. Overall, I think holidays bring in good spirits and that film producers can use it to their advantage to advertise the film coming during the holidays drawing in viewers fast. By watching the film during the holidays can lead to fans subconsciously tying in the Anchorman sequels to being a holiday film. As a result, the launch of Anchorman 2: The Legend Continues was done exceptionally well. Social media was used to focus on its quality humor with unforgettable characters and show off the well timed out release date.

Social Media

Social media has been increasingly becoming a part of the average American’s life. Just like anything, there is good and bad. I think when social media comes first to mind there’s a negative preconception of it, it may draw too much attention to technology where people are becoming desperately dependent on it. Even some of the social media networks such as Twitter, Facebook and others can draw negative attention depending on the situation and content. Like mentioned earlier, everything has pros and cons and in my opinion; social media pros can outweigh the cons when it’s used in the most proper and effective way. As a result, I think companies are doing the right thing using social media to keep customers informed leading to their happiness.

Social media is becoming the future of communication whether we like it or not. I personally think by using it, companies are creating a more reliable and personal connection between them and their customer. This is an effective way for companies to reach out to their customers and vice versa, and be attentive to their needs and requests. I feel that everything is becoming more competitive in a technological way. The more technology you use, the more advance it is and its effectiveness; the more customers are drawn in. In the article, Business Insider  having the social media being a click away can bring a sort of sense comfort and reliability for the customers. I believe this is exceptionally true for those are flying home and tweeting the airlines. In the article http://skift.com/2014/01/07/how-airlines-are-using-social-media-to-deal-with-this-weeks-weather/#1, the instant feedback when any issues occur makes the experience more comforting and in hence creates a more happy customer. Before reading this article I had no recognition that it was even possible to tweet an airline. This is such a clever way to make flying a much more comforting experience.

 In the article,
How Companies Are Using Social Media to Become More Customer-Centric, the article believes that in today’s reality, customers are expecting brands and businesses to be there for them everywhere across mobile and social media. They feel that its more flexible, fast paced and interested in customer opinion. I do not have twitter but if I was had to fly weekly, I would get twitter in a heartbeat. From my experience, flying can be stressful and terrifying especially alone. Having a reliable source that I know will give me an accurate feedback reassures me that I will be taken care at being at which airline I choose. The more I think about it, the more I feel that I should be involved pace technology is evolving to be. There are so many questions I have with products I use, if a simple text on my phone to the company would give an answer to my questions I would be one happy customer. For example, if I was able to send a quick text/tweet to Apple to ask about my iPhone, I would. There’s always questions I have about my phone and when I asked other iPhone users answers always vary. By directly asking someone from the company and hearing a response in a timely manner, that would be the determining factor if I would choose that company over another.