Social Media

Social media has been increasingly becoming a part of the average American’s life. Just like anything, there is good and bad. I think when social media comes first to mind there’s a negative preconception of it, it may draw too much attention to technology where people are becoming desperately dependent on it. Even some of the social media networks such as Twitter, Facebook and others can draw negative attention depending on the situation and content. Like mentioned earlier, everything has pros and cons and in my opinion; social media pros can outweigh the cons when it’s used in the most proper and effective way. As a result, I think companies are doing the right thing using social media to keep customers informed leading to their happiness.

Social media is becoming the future of communication whether we like it or not. I personally think by using it, companies are creating a more reliable and personal connection between them and their customer. This is an effective way for companies to reach out to their customers and vice versa, and be attentive to their needs and requests. I feel that everything is becoming more competitive in a technological way. The more technology you use, the more advance it is and its effectiveness; the more customers are drawn in. In the article, Business Insider  having the social media being a click away can bring a sort of sense comfort and reliability for the customers. I believe this is exceptionally true for those are flying home and tweeting the airlines. In the article http://skift.com/2014/01/07/how-airlines-are-using-social-media-to-deal-with-this-weeks-weather/#1, the instant feedback when any issues occur makes the experience more comforting and in hence creates a more happy customer. Before reading this article I had no recognition that it was even possible to tweet an airline. This is such a clever way to make flying a much more comforting experience.

 In the article,
How Companies Are Using Social Media to Become More Customer-Centric, the article believes that in today’s reality, customers are expecting brands and businesses to be there for them everywhere across mobile and social media. They feel that its more flexible, fast paced and interested in customer opinion. I do not have twitter but if I was had to fly weekly, I would get twitter in a heartbeat. From my experience, flying can be stressful and terrifying especially alone. Having a reliable source that I know will give me an accurate feedback reassures me that I will be taken care at being at which airline I choose. The more I think about it, the more I feel that I should be involved pace technology is evolving to be. There are so many questions I have with products I use, if a simple text on my phone to the company would give an answer to my questions I would be one happy customer. For example, if I was able to send a quick text/tweet to Apple to ask about my iPhone, I would. There’s always questions I have about my phone and when I asked other iPhone users answers always vary. By directly asking someone from the company and hearing a response in a timely manner, that would be the determining factor if I would choose that company over another.