Anchorman 2: The Legend Continues, comes out with a Boom

Anchorman 2: The Legend Continues, who has not heard of the movie? Whether people have seen the first sequel or not, its’ release spread fast; bringing excitement to those who are huge fans. Even though I've only watched part of the first sequel years ago, regardless a fan or not, I remember hearing about the release constantly the instant it come out. Word of mouth had spread fast and people were posting on Facebook, while commercials were all over the TV. The film really advocates itself for being a great comedy film. Even if people have not seen Anchorman, social media brought awareness, making the film return back with a big boom.

From what I can see, Anchorman is memorable, endlessly quotable and just plain hilarious. Social media had made that clear. Clips from the movie demonstrates how ridiculous the film is; bringing in the “don’t go there” type of situations and scenes. Since I have not seen the sequel, I decided to look up trailers and clips getting a better grasp of what all the rumor and word was all about. Every clip and trailer I watched showed humor being stretched, with scenarios that probably would not happen in real life. Despite that, it was the type of humor that draws viewers in and keeps them hooked. Some of these hilarious clips can be seen in one of its trailer; Funny Moments.

According to a High Score Reviews, Anchorman achieved practically everything a comedy file should set out to achieve. Social media has really escalated the criteria for the film by entitling it as a great comedy. The trailers and clips had helped that by highlighted every funny scene; drawing out the awkward and ever-increasing the humor. 

The humor was really brought out by the one-of-a-kind characters. Producers have developed these characters exceptionally well and have used social media to display that. Anyone can see that these newsmen are ridiculous. The images below proves this and yet, this is what makes them oh so engaging. Each person has a unique character that is emphasized which is why I think viewers really enjoyed the movie, creating a connection with at least one of the characters that appeal to them. I think the big fans of the movie feel a bond and connection with a character. 

At the same time, I think another factor that has drawn viewers in is the focus on Will Ferrel.  He is one funny man. Some of the first images that pop while searching the film, beside group images, are of Will Ferrel in his funny and ridiculous poses.  According to What is Will Ferrel's Funniest Movie? the blogger felt he himself and other Will Ferrel Fans had not seen a funny Will Ferrel film that had come close to matching the original Anchorman back in 2004. As the blogger referred to Anchorman 2, he said, “We might just have a new funniest Will Ferrel movie of all time”. I think the crew in charge of promoting and launching the movie focused on just this to do so. Since the first was such a hit with Will Ferrel starring in it, his character was used to their advantage to publicize Anchorman 2.

In addition to escalating the launch of the film, is its timing. I think timing was done strategically well.  Since the first movie way back in 2004, it was time for the long awaited fans to watch this movie, 7 years after the first. The article from Entertainment Weekly catches the excitement of the launch. They tie in together Christmas and the launch referring to it as an early Christmas present for the obsessive fans. Overall, I think holidays bring in good spirits and that film producers can use it to their advantage to advertise the film coming during the holidays drawing in viewers fast. By watching the film during the holidays can lead to fans subconsciously tying in the Anchorman sequels to being a holiday film. As a result, the launch of Anchorman 2: The Legend Continues was done exceptionally well. Social media was used to focus on its quality humor with unforgettable characters and show off the well timed out release date.